What is Nyt Norge?

Nyt Norge is the official mark of origin for Norwegian food and drink, plants and flowers. The labeling scheme should make it easy for consumers to choose Norwegian produce in the store.

Nyt Norge guarantees:

Norwegian produce
Farmers follows strict norwegian rules and can document this
All food is produced and packed in Norway

Norwegian produce = Norwegian jobs

Norway has a very good animal health and healthy plants. We have varied agriculture across the country. The food industry based on Norwegian produce is one of the largest mainland industries in the country. Altogether, almost 100,000 people work in connection with Norwegian food.

The labeling scheme Nyt Norge is managed by the independent Norwegian Food Foundation. The foundation was established by the Ministry of Agriculture and Food. The Norwegian Food Foundation is also responsible for the Quality System in Agriculture, which is an important part of Norwegian agriculture and a prerequisite for labeling products with Nyt Norge.

There are currently 4,800 products in Norway that have been approved to use the brand.